GOLD:
The Communications Store & Soap Co.
PROJECT:
Luxury with Purpose – Pro Bono PR partnership
In Assoc. with …
The Project
A chance conference meeting with co-founder, Camilla Marcus-Dew, in September 2016 has led to a company-wide TCS commitment to help spread the word about The Soap Co. An incredible social enterprise creating employment for people who are blind, disabled or disadvantaged (80% of workforce), The Soap Co. luxury beauty products do good and are good. As a purpose-led industry leader in the beauty, fashion and lifestyle sectors, TCS was able to harness its wide-reaching media, influencer and VIP contacts to secure fantastic endorsement, coverage and word of mouth buzz, which has led to a growth in awareness and sales, and the brand being stocked in national chain, Anthropologie.